One page, one job
The most common mistake we see is a landing page trying to serve five audiences at once. A page that speaks to everyone converts no one.
Before writing a single line of markup, we answer one question: what is the single action this page exists to produce?
The seven blocks we build
- A headline that states the outcome. Not your company name, not a slogan — the result the visitor gets.
- A supporting line that removes the main objection.
- A primary call to action above the fold, repeated further down the page.
- Proof — a review, a result, a recognisable logo.
- The offer explained in plain language, with specifics rather than adjectives.
- An objection section, written as the questions real customers actually ask.
- A final call to action with a clear next step.
Copy does the heavy lifting
Design gets attention; copy gets the click. Replace "solutions for growing businesses" with "a website that brings you two more enquiries a week" and watch the difference.
Write like you talk. Short sentences. Concrete numbers.
Mobile first, not mobile also
Most of your traffic is on a phone. If the form is awkward to fill on a small screen, nothing else on the page matters. We design the mobile layout first and let the desktop version breathe around it.
A good landing page is not clever. It is clear.
Measure the only thing that counts
Track form submissions and calls — not time on page. If the page does not produce enquiries, the page is the problem.